Why a little-known company took a stab at $50 billion Salesforce on its most important day (CRM)

If you’re in San Francisco this week, you’ve probably noticed how crazy Dreamforce can be, almost shutting down parts of the city with all its festivities. But amid all the activity going on, a little known company called Zoho has found a way to draw some attention away from San Francisco commuters. It launched a guerrilla advertising campaign at the Powell St. station, one of the busiest areas in the city, plastering its own ads with pretty heady lines. Even if you’ve never heard of Zoho...